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Global Retail Bank Loyalty Program Market 2019: Production Processes, Major Issues, And Solutions to Mitigate the Development Risk

Retail Bank Loyalty Program

The report outlines the competitive framework of the Retail Bank Loyalty Program Market industry detailing the SWOT analysis and market share dominance of the prominent players. Global Retail Bank Loyalty Program Market Report has released a new research Analysis & forecast 2019-2024 comprehensive of one or more factors covering regional opportunities, application landscape, product demand trends, and end-use portfolio of the industry over the forecast timeframe

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Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. These programs exist covering most types of business, each one having varying features and rewards schemes.
Loyalty programs have emerged as one of the key marketing tools in the global retail banking industry. Retail banks offer a number of loyalty programs in developed economies, however many of these are commoditized. This has compelled banks to introduce innovative programs in order to remain both competitive and profitable.
There is also an increased pressure on costs due to new regulatory trends in last five years. Loyalty programs are being viewed as an important revenue-driving tool and have been proven to reduce customer acquisition costs. Retail banking in emerging economies is still in its developmental stages, as illustrated by its relatively low loyalty program penetration rates.
Retail banking is a typical mass-market banking industry that lets its customers use local branches of the more widespread commercial banking establishments. Retail banking is also generally known as consumer banking. Its services include mortgages, certificates of deposit (CDs), savings and checking accounts, debit/credit cards, and personal loans. The retail banking sector mainly focuses on catering to the needs of its retail clients.
The global economic slowdown adversely affected the banking industry of key markets across the globe. To improve their financial performance, banks implemented cost-saving initiatives. As part of such initiatives, banks launched loyalty programs through low-cost channels such as mobile platforms and social media sites.

The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report:

Maritz, FIS Corporate, IBM, Aimia, TIBCO Software, Hitachi-solutions, Oracle Corporation, Comarch, Loyalty Lab, Exchange Solutions, Bpm’online, Customer Portfolios

Retail Bank Loyalty Program Market by Types

  • B2C Solutions
  • B2B Solutions

    Retail Bank Loyalty Program Market by Applications

  • Personal User
  • Business User

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    This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.,

    Americas- United States, Canada, Mexico, Brazil, APAC, China, Japan, Korea, Southeast Asia, India, Australia, Europe, Germany, France, UK, Italy, Russia, Spain, Middle East & Africa, Egypt, South Africa, Israel, Turkey, GCC Countries

    Research objectives

    To study and analyze the global Retail Bank Loyalty Program consumption (value & volume) by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.

    To understand the structure of Retail Bank Loyalty Program market by identifying its various subsegments.

    Focuses on the key global Retail Bank Loyalty Program manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

    To analyze the Retail Bank Loyalty Program with respect to individual growth trends, future prospects, and their contribution to the total market.

    To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).

    To project the consumption of Retail Bank Loyalty Program submarkets, with respect to key regions (along with their respective key countries).

    To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

    To strategically profile the key players and comprehensively analyze their growth strategies.

    No. of pages: 130

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    Name: Ajay More

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