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Virgin Atlantic the Different Approach Towards Service

Virgin Atlantic has all the time seen as something of a revolutionary airline. While others have plugged on making the same thing year after year, it resembles like nothing ever stands still on the tough UK carrier.

There’s always something a little different about Virgin Atlantic. At a time when a lot of the airline industry was going via some rapid consolidation, Richard Branson had the brilliant idea to lease a 747 and begin flying to New York from London.

In a small office, with just four desks and four chairs, eight people worked tirelessly to secure all the things the airline needed to rise and to run. From crew to uniform and paperwork, they surpassed all expectations, and Virgin took its first flight on the 22nd June 1984.

Virgin Atlantic was determined not to be similar to the other airlines. Mary Chaffey was one of the first people to be employed by the startup carrier and recalled how they decided on a uniform. She told how Richard Branson stated he knew someone who could sort out some uniforms for the crew; little did she know it might be legendary Princess Dianna designer Arabella Pollen. For a full-service airline, this was a pretty significant change.

In an age when other airlines have been wearing heavy wool suits, theirs was a lighter, chino type material. In reality, the first uniform wasn’t even consistent between the crew. The final design encompassed each a red suit and a grey suit, with a pink shirt and a grey shirt, and the crew had been allowed to mix and match between them. For the time, it was a popular, modern method, and it certainly garnered some attention.